My name is Vidushi Verma,
I’m a Product Designer working &
living in Bangalore, India.

My name is Vidushi Verma. I’m a Product Designer working & living in Bangalore, India.

My name is Vidushi Verma,
I’m a Product Designer working & living in Bangalore, India.

I was born in Delhi, India and studied Architecture at University School of architecture and planning, Delhi.
During my career as an architect, I began to realize that my work had a limited reach, impacting only a select few. I yearned for opportunities that would allow me to make a more significant and far-reaching impact, to innovate and create solutions that could enhance people's lives.

I kind of stumbled into UX by accident. I didn't really have any experience or a burning interest in it at the time. But then, I started encountering these little problems that, while they seemed minor, had the potential for some massive solutions.

I've always had this thing where I go looking for problems and finding solutions just makes everything feel right. It's like I've been doing it forever, and UX was the perfect fit for that itch I've always had.

I enjoy everything from conceiving an idea to witnessing its manifestation in whatever shape or form. I like to believe that following design gives me a chance to make the world a more interesting place.

With a background in architecture and a current profession in UX design, I have developed a keen understanding of how aesthetics, logic, and problem-solving seamlessly intersect to create meaningful and effective solutions.

I was born in Delhi, India and studied Architecture at University School of architecture and planning, Delhi.
During my career as an architect, I began to realize that my work had a limited reach, impacting only a select few. I yearned for opportunities that would allow me to make a more significant and far-reaching impact, to innovate and create solutions that could enhance people's lives.

I kind of stumbled into UX by accident. I didn't really have any experience or a burning interest in it at the time. But then, I started encountering these little problems that, while they seemed minor, had the potential for some massive solutions.

I've always had this thing where I go looking for problems and finding solutions just makes everything feel right. It's like I've been doing it forever, and UX was the perfect fit for that itch I've always had.

I enjoy everything from conceiving an idea to witnessing its manifestation in whatever shape or form. I like to believe that following design gives me a chance to make the world a more interesting place.

With a background in architecture and a current profession in UX design, I have developed a keen understanding of how aesthetics, logic, and problem-solving seamlessly intersect to create meaningful and effective solutions.

I was born in Delhi, India and studied Architecture at University School of architecture and planning, Delhi.
During my career as an architect, I began to realize that my work had a limited reach, impacting only a select few. I yearned for opportunities that would allow me to make a more significant and far-reaching impact, to innovate and create solutions that could enhance people's lives.

I kind of stumbled into UX by accident. I didn't really have any experience or a burning interest in it at the time. But then, I started encountering these little problems that, while they seemed minor, had the potential for some massive solutions.

I've always had this thing where I go looking for problems and finding solutions just makes everything feel right. It's like I've been doing it forever, and UX was the perfect fit for that itch I've always had.

I enjoy everything from conceiving an idea to witnessing its manifestation in whatever shape or form. I like to believe that following design gives me a chance to make the world a more interesting place.

With a background in architecture and a current profession in UX design, I have developed a keen understanding of how aesthetics, logic, and problem-solving seamlessly intersect to create meaningful and effective solutions.

EXPEREINCE

EXPEREINCE

EXPEREINCE

Senior UX Designer

Senior UX Designer

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Sparklin Innovations, Delhi

Sparklin Innovations, Delhi

Jan 2022 - Now

Jan 2022 - Now

I began my journey at Sparklin as an intern in October 2020, steadily progressing from the role of an Associate UX Designer to a UX Designer. Presently, I hold the position of Senior UX Designer. Equipped with architectural experience upon joining, I navigated and learned along the way, collaborating with diverse teams on various projects for esteemed clients such as ICICI Bank, Chaayos, and CaratLane.


Currently, I am at the forefront of redefining ICICI Bank's web platform. My focus is on pushing the boundaries of internet banking norms in India, aiming for an innovative and user-centric experience. In addition to leading the ICICI Bank project,

I actively manage and train a team of 8 designers, to ensure their effectiveness and uphold high standards of creativity & project delivery.

CaratLane — Omni channel, in-store app for CaratLane stores

  1. Created an app, designed to simplify the shopping experience for customers and to empower sales assistants with the right tools for personalized in-store assistance. The app caters to both customers and sales assistants, ensuring a seamless experience for all.

  1. Whether a product is available in the customer's store, a different local store, or even in a different city, EZSales facilitates it. Billing, which was previously time-consuming, has been streamlined to a sleek 2.5 minutes for all app orders, marking an 8x improvement from the previous system. We achieved our goal for 100% adoption within two months.

  1. Customers now enjoys a tailored journey—tracking orders, reward points, revisiting wishlists, and reviewing preferences seamlessly in a single session. Notably, I spearheaded and implemented these improvements, ensuring a user-friendly experience. Additionally, I played a pivotal role in making change management successful, enhancing overall efficiency & customer satisfaction.

ICICI Bank – Web experience

  1. Discover: A module in the iMobile app of ICICI Bank, aiding users in tracking their financial health, budgeting, and monitoring expenses. Simplifying the understanding of income, expenditures in various categories like groceries, medical, or investments has been our focus. We've gamified budgeting, making it easy for people to create and track their budgets, incorporating engaging graphs to flatten the learning curve.

  1. Web platform for ICICI: The ongoing revamp of the entire web digital platform for ICICI Bank redefines Indian banking with enhanced navigation, aesthetics, smoother flows, and improved user understanding. The website is set to go live in July 2024, addressing and solving various challenges.

  1. Design system for ICICI Bank: Developed a design system for ICICI Bank, to keep track and utilise the repository we have created for ICICI Bank. It serves as a comprehensive repository, encapsulating their beliefs, values, components, designs, and use cases, facilitating efficient creation of experiences amidst the constant influx of new features and flows.

A system that feels intuitive and natural, making the experience seamless, it has become so ingrained that imagining any other way seems impossible—it simply works.

Visual Designer

Visual Designer

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Freelance

Freelance

March 2020 - Feb 2021

March 2020 - Feb 2021

In the hope to try my hand at the digital aspect of design, I started exploring digital art. It started as a way to depict some thought through abstract art, which would be a way for others to feel a certain way in their spaces. Soon it got developed into a platform that sells in-house art, for people to hang in their homes, which could encourage dialogue, gave them the opportunity to let it, reflect upon something that is represented by their art to them.

Wedding designer

Wedding designer

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Aura by Gautam Vedi

Aura by Gautam Vedi

August 2019 - July 2020

August 2019 - July 2020

Aura by Gautam Vedi is one of the top 5 wedding designers in India, with a speciality in black wedding cocktails. In the search for faster and challenging design opportunities, I found myself in design weddings. Designed and executed (sourcing, designing, planning and execution) over 50+ events over the country, worked for about 30 clients. The complete journey revolved around, designing something new everyday and then getting it produced in the warehouse. Because of my architectural experience, I excelled in structure based design, and explore some brilliant techniques and materials that could be used in interesting ways in weddings. Had the privilege to design everything from ceilings for bars to structures of mandaps to backdrops for marquees to a design of a chair.

Aura by Gautam Vedi is one of the top 5 wedding designers in India, with a speciality in black wedding cocktails. In the search for faster and challenging design opportunities, I found myself in design weddings. Designed and executed (sourcing, designing, planning and execution) over 50+ events over the country, worked for about 30 clients. The complete journey revolved around, designing something new everyday and then getting it produced in the warehouse. Because of my architectural experience, I excelled in structure based design, and explore some brilliant techniques and materials that could be used in interesting ways in weddings. Had the privilege to design everything from ceilings for bars to structures of mandaps to backdrops for marquees to a design of a chair.

Architect

Architect

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Ashok B Lall Architects, Delhi

Ashok B Lall Architects, Delhi

June 2018 - July 2019

June 2018 - July 2019

ABLA Delhi, is one of the most prestigious architectural studios in Delhi, that specialises in sustainable and affordable housing. Joined here as an intern, and played a key role in prototyping a live-size housing unit, made with some in-house green technologies, sustainable practices, and affordable materials. This was also later converted into a movie, where we lived and documented how would it really be in living in these small homes, with flexible spaces, natural cooling - small yet spacious beautiful homes.

Led a national level competition for green housing, where a government housing was challenged and redeveloped. The revamped complex had more and better houses for people, with better open greens, and well utilised water body on the side.

"Designers wield significant power and potential to craft creations that transcend the default and bestow a positive impact upon people's lives. This opportunity to innovate is simply too momentous to overlook."

"Designers wield significant power and potential to craft creations that transcend the default and bestow a positive impact upon people's lives. This opportunity to innovate is simply too momentous to overlook."

"Designers wield significant power and potential to craft creations that transcend the default and bestow a positive impact upon people's lives. This opportunity to innovate is simply too momentous to overlook."

Hey,

You made it till the end

Vidushi Verma

Vidushi2710@gmail.com

Hey,

You made it till the end

Vidushi Verma

Vidushi2710@gmail.com

Hey,

You made it till the end

Vidushi Verma

Vidushi2710@gmail.com